
Kuwait-based fintech Kem receives a $3 million investment from Tether and garners accolades at the 2024 Visa Everywhere Initiative, marking significant strides in promoting financial inclusion in the Middle East.
Kem Secures $3M Investment from Tether and Shines at Visa Everywhere Initiative
Tether's Strategic Investment in Kem
In August 2024, Tether Operations Limited, the leading stablecoin issuer, announced a $3 million strategic investment in Kem, a rapidly growing peer-to-peer payment platform based in Kuwait. This investment aims to integrate Tether's stablecoin, USD₮, into Kem's platform, facilitating broader adoption of digital currencies in the Middle East.
Paolo Ardoino, CEO of Tether, emphasized the alignment of this investment with Tether's mission to promote financial inclusion and stability. He stated, 'Our investment in Kem App is a testament to this belief, as the platform provides tools that simplify access to the financial system, perfectly aligning with our mission to advance financial freedom for all.'
Kem's Recognition at the 2024 Visa Everywhere Initiative
Kem's innovative approach to financial services was recognized at the 2024 Visa Everywhere Initiative held in Doha, Qatar. The company secured second place and received the Audience Favorite Award, highlighting its impact and popularity among both judges and attendees.
The Visa Everywhere Initiative is a global program that supports fintech startups in developing innovative solutions for the payments and commerce sectors. Kem's success in this competition underscores its potential to drive significant change in the financial landscape of the Middle East.
Advancing Financial Inclusion in the Middle East
The partnership between Tether and Kem is poised to enhance financial accessibility in the Middle East, particularly in the Gulf Cooperation Council (GCC) countries. By leveraging Kem's user-friendly platform and Tether's stablecoin, the collaboration aims to provide secure and efficient financial services to underserved populations.
This initiative is especially significant in regions facing economic challenges, where access to stable and reliable financial tools can empower individuals and businesses to safeguard their assets against inflation and currency volatility.
With the combined efforts of Tether and Kem, the Middle East is set to witness a transformative shift towards inclusive and decentralized financial systems, paving the way for a more equitable economic future.
April 14, 2025